UNIQLO features a lesbian couple in a wonderful commercial for AIRism Innerwear
UNIQLO released a commercial entitled "60 sec. 21SS Life and Wear/AIRism Innerwear," which portrayed a lesbian couple living happily together. (It features scenes like mixing natto on the dinner table and showing their everyday life.) When the couple visits the flower shop, the florist (played by Haruka Ayase) asks them a question the same way one would with a heterosexual couple. "Does it happen to be your anniversary?" she asks. After the scene when the florist picks a bouquet for them, Haruka Ayase narrates in the background: "All of the things they wanted to do, they did in casual wear. And that's all you need." As the couple holds hands, an onscreen text comes up, saying, "To a more open world."
It was neither discriminatory or stereotypical, and there was no gross glorification. It depicted a real and ordinary couple happily living their lives in a world that celebrates their true selves. It was a truly wonderful commercial.
I hope to see one for gay couples and transgender people!
No comments:
Post a Comment